Modern analysis of customer surveys : with applications using R

Modern analysis of customer surveys with applications using R

Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive st...

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Detalles Bibliográficos
Otros Autores: Kenett, Ron (-), Salini, Silvia
Formato: Libro electrónico
Idioma:Inglés
Publicado: Chichester : John Wiley & Sons 2011.
Edición:1st edition
Colección:Statistics in Practice
Materias:
Consumer satisfaction > Research > Statistical methods.
Consumer satisfaction > Evaluation.
Consumers > Research > Statistical methods.
Consumers > Research > Data processing.
Sampling (Statistics) > Evaluation.
Surveys > Statistical methods.
Surveys > Data processing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627671306719

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