Modern analysis of customer surveys with applications using R
Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive st...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Chichester :
John Wiley & Sons
2011.
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| Edición: | 1st edition |
| Colección: | Statistics in Practice
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627671306719 |
| Sumario: | Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. As demonstrated in this book, integrating such basic analysis with more advanced tools, provides insights on non-obvious patterns and important relationships between the survey variables. This knowledge can significantly affect the conclusions derived from a su |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (526 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781119961383 9781283333122 9786613333124 9781119961154 9781119961161 |
