Edison in the boardroom how leading companies realize value from their intellectual assets
Julie L. Davis and Suzanne HarrisonToday's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But tod...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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New York :
Wiley
2001.
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| Edición: | 1st edition |
| Colección: | Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627665406719 |
| Sumario: | Julie L. Davis and Suzanne HarrisonToday's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies are getting value from ideas. Instead of incorporating them into products or services, today's innovations may be bartered, licensed or sold in the ""idea"" stage for tremendous amounts of money. For example, IBM currently receives wel |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (225 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781280342028 9786610342020 9780471217350 |
