Maximizing the enterprise information assets
The ramifications of this new Information Age are still not well understood. Most businesses do not know how to turn their information into a beneficial capital asset. Unfortunately, their focus has been almost exclusively on technology, while human and managerial factors are left unexplored.Maximiz...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boca Raton, Fla. :
Auerbach Publications
c2003.
Boca Raton, Fla. : 2003. |
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627571006719 |
| Sumario: | The ramifications of this new Information Age are still not well understood. Most businesses do not know how to turn their information into a beneficial capital asset. Unfortunately, their focus has been almost exclusively on technology, while human and managerial factors are left unexplored.Maximizing the Enterprise Information Assets defines practical, winning techniques for building an environment that takes advantage of all of a company's information resources. This innovative work defines information assets not only as patents, trade secrets, and marketing data, but as all information con |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (349 p.) |
| Bibliografía: | Includes bibliographical references (p. 307-308) and index. |
| ISBN: | 9781135511500 9780429210587 9781138440500 9781466542242 9781135511517 9780203502495 9781280095108 |
