Just good business the strategic guide to aligning corporate responsibility and brand
Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR pra...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco, Calif. :
Berrett-Koehler Publishers
c2008.
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| Edición: | 1st edition |
| Colección: | BK business book Just good business
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627556306719 |
| Sumario: | Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR practices, but aren't reaping the benefits of these initiatives because A) they aren't strategic and B) they're failing to communicate them effectively. Fortunately, closing the CSR story-telling gap can represent great opportunity for savvy companies who want to seize it. Just Good Business shows lead |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (208 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781282300514 9786612300516 9781576758991 |
