The riddle where ideas come from and how to have better ones
While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, ""Where will the next big idea come from?"" In...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass
c2008.
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| Edición: | 1st ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627483906719 |
| Sumario: | While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, ""Where will the next big idea come from?"" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or ""a-ha! moments."" In this fascinating book, Andrew Razeghi examines th |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (257 p.) |
| Bibliografía: | Includes bibliographical references (p. 229) and index. |
| ISBN: | 9781281221865 9786611221867 9780470229125 |
