Creating the innovation culture leveraging visionaries, dissenters and other useful troublemakers in your organization
Why dissenters can be an organization's most valuable asset and how to transform dissent into innovationInnovation is essential to competitive survival in today's global marketplace. But in the majority of traditional organizations, innovators are perceived as counter-productive dissenters...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Toronto ; New York :
J. Wiley & Sons
c2001.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627475306719 |
| Sumario: | Why dissenters can be an organization's most valuable asset and how to transform dissent into innovationInnovation is essential to competitive survival in today's global marketplace. But in the majority of traditional organizations, innovators are perceived as counter-productive dissenters, single-minded troublemakers who are difficult to manage and politically naive. Written by a leading international expert on change management, this groundbreaking book explores the vital link between the need for innovation in the e-business world and the new role of dissenters as agents for |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (262 p.) |
| Bibliografía: | Includes index. |
| ISBN: | 9781283202954 9786613202956 9780470156711 |
