Innovate or perish managing the enduring technology company in the global market
Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned int...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
J. Wiley & Sons
c2007.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627420706719 |
| Sumario: | Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals-including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (337 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781280721816 9786610721818 9780470105467 |
