Brilliant Marketing What the best marketers know, do and say
Marketing. Everyone knows its really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this cha...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified]
Pearson Prentice Hall
2009
|
| Edición: | 1st edition |
| Colección: | Brilliant Brilliant marketing
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627263906719 |
| Sumario: | Marketing. Everyone knows its really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer. Brilliant Marketing answers key questions such as: What is a brand? What is marketing and how is it changing? What is good, what is poor, what is brilliant? How can I be creative enough to stand out? Creative like the Google logo. Creative like Cadburys Gorilla. How do I write and manage a marketing plan? |
|---|---|
| Notas: | Bibliographic Level Mode of Issuance: Monograph |
| Descripción Física: | 1 online resource (xv, 331 p.) : ill |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781282266179 9786612266171 9780273721246 |
