Google advertising tools
When it comes to advertising on the web, you just can't argue with the numbers. A 7 billion market today is expected to grow to 18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Beijing ; Sebastopol, California :
O'Reilly
2006.
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| Edición: | First edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627211806719 |
| Sumario: | When it comes to advertising on the web, you just can't argue with the numbers. A 7 billion market today is expected to grow to 18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises. Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (368 p.) |
| ISBN: | 9781491909836 9780596522674 |
