The online advertising playbook proven strategies and tested tactics from the Advertising Research Foundation
Praise for The Online Advertising Playbook ""Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertis...
| Autor Corporativo: | |
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
c2007.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627202306719 |
Tabla de Contenidos:
- Targeting approaches
- Online sdvertising reach and frequency concepts
- Winning strategies in online advertising
- Display advertising online
- The connection of online search and advertising
- Online shopping and buying
- Advertising personally : email and word of mouth
- Futures.
