The online advertising playbook proven strategies and tested tactics from the Advertising Research Foundation
Praise for The Online Advertising Playbook ""Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertis...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
c2007.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627202306719 |
| Sumario: | Praise for The Online Advertising Playbook ""Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing.""-Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks ""The Online Advertising Playbook's principles, case studies, and strategic insight |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (322 p.) |
| Bibliografía: | Includes bibliographical references (p. 265-289) and index. |
| ISBN: | 9781280935145 9786610935147 9780470140352 |
