Letting go of the words writing Web content that works
""Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.""...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Boston :
Elsevier/Morgan Kaufmann
c2007.
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| Edición: | 1st ed |
| Colección: | Morgan Kaufmann series in interactive technologies.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627077906719 |
| Sumario: | ""Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.""-- Jakob Nielsen, Principal, Nielsen Norman Group"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (385 p.) |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 9781281514455 9786611514457 9780080555386 |
