Whoever tells the best story wins how to use your own stories to communicate with power and impact
Once upon a time, the most powerful communications tool was the art of storytelling. This book shows that it still is.
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Amacom
c2007.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627057506719 |
| Sumario: | Once upon a time, the most powerful communications tool was the art of storytelling. This book shows that it still is. |
|---|---|
| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (241 p.) |
| Bibliografía: | Includes bibliographical references (p. 213-216) and index. |
| ISBN: | 9781621984641 9781281126702 9786611126704 9780814400845 |
