Indispensable how to become the company that your customers can't live without
A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next le...
| Autor principal: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
J. Wiley
c2005.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009627035606719 |
| Sumario: | A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service ""mission critical,"" and satisfied customers in the process.Indispensable goes straight to the heart of the issue and reveals how successful companies-of any |
|---|---|
| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (242 p.) |
| ISBN: | 9781280276866 9786610276868 9780471733362 |
