Business power creating new wealth from IP assets
Praise for Business Power Creating: New Wealth from IP Assets ""Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-...
| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley
c2007.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626986506719 |
| Sumario: | Praise for Business Power Creating: New Wealth from IP Assets ""Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step approach to value creation.""-Dr. Martin Fleming, Vice President, Corporate Strategy IBM Corporation ""It is difficult to overstate the importance of effectively managing intellectual property assets in the current and future global business landscape. This book gathers toget |
|---|---|
| Notas: | Includes index. |
| Descripción Física: | 1 online resource (290 p.) |
| ISBN: | 9781280901171 9786610901173 9780470144961 |
