Fame & fortune how successful companies build winning reputations
"Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term."--Jacket.
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Formato: | Libro electrónico |
Idioma: | Inglés |
Publicado: |
Upper Saddle River, NJ :
Pearson Education, Financial Times
c2004.
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Edición: | 1st edition |
Colección: | Financial Times Prentice Hall books
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Materias: | |
Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626975006719 |
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