Fame & fortune how successful companies build winning reputations
"Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term."--Jacket.
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, NJ :
Pearson Education, Financial Times
c2004.
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| Edición: | 1st edition |
| Colección: | Financial Times Prentice Hall books
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626975006719 |
| Sumario: | "Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term."--Jacket. |
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| Notas: | Bibliographic Level Mode of Issuance: Monograph |
| Descripción Física: | 1 online resource (xxviii, 273 p. ) ill Available also in a print edition |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781281084170 9786611084172 9780131990630 |
