Fame & fortune how successful companies build winning reputations

"Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term."--Jacket.

Detalles Bibliográficos
Autor principal: Fombrun, Charles J. (-)
Otros Autores: Riel, C. B. M. van
Formato: Libro electrónico
Idioma:Inglés
Publicado: Upper Saddle River, NJ : Pearson Education, Financial Times c2004.
Edición:1st edition
Colección:Financial Times Prentice Hall books
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626975006719

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