Email marketing by the numbers how to use the world's greatest marketing tool to take any organization to the next level
Praise for EMAIL MARKETING by the NUM8ERS ""At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perfor...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons
c2007.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626970206719 |
| Sumario: | Praise for EMAIL MARKETING by the NUM8ERS ""At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results.""-Anne Holland, President, MarketingSherpa ""Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (306 p.) |
| ISBN: | 9781118045015 9781280901195 9786610901197 9780470148280 |
