Branding TV principles and practices
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Boston :
Elsevier/Focal Press
c2005.
Burlington, Mass. : 2005. |
| Edición: | [2nd ed.] |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626960506719 |
| Sumario: | In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals |
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| Notas: | Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999. |
| Descripción Física: | 1 online resource (170 p.) |
| Bibliografía: | Includes bibliographical references (p. 143) and index. |
| ISBN: | 9781136034732 9781136034749 9781280630811 9786610630813 9780080460437 |
