TV commercials how to make them, or, how big is the boat?
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; New York :
Elsevier
c2005.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626929706719 |
| Sumario: | Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (243 p.) |
| Bibliografía: | Includes bibliography references (p. 225-226) and index. |
| ISBN: | 9781136070297 9781136070303 9781281008695 9786611008697 9781423707998 9780080479019 |
