Media rules! mastering today's technology to connect with and keep your audience
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
J. Wiley & Sons
c2008.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009626877406719 |
| Sumario: | Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (254 p.) |
| Bibliografía: | Includes bibliographical references (p. 217-219) and index. |
| ISBN: | 9781281094438 9786611094430 9780470225820 |
