Essentials of strategic management : the quest for competitive advantage

Essentials of strategic management the quest for competitive advantage

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Detalles Bibliográficos
Otros Autores: Gamble, John author (author), Thompson, Arthur A., 1940- author, Peteraf, Margaret Ann, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Dubuque : McGraw-Hill Education [2017]
Edición:Fifth edition
Materias:
Strategic planning.
Business planning.
Competition.
Strategic planning > Case studies.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623542306719
Descripción
Notas:Revised edition of the authors' Essentials of strategic management, 2015.
Descripción Física:1 online resource (644 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781259733543

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