Designing for growth a design thinking tool kit for managers
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business:'design thinking,'or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, un...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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New York :
Columbia Business School Pub
c2011.
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623538806719 |
| Sumario: | Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business:'design thinking,'or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (243 p.) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781283136082 9786613136084 9780231527965 |
