Brand failures : the truth about the 100 biggest branding mistakes of all time

Brand failures the truth about the 100 biggest branding mistakes of all time

Mostrar otras versiones (2)

Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear.

Detalles Bibliográficos
Autor principal: Haig, Matt (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: London ; Philadelphia : Kogan Page 2011.
Edición:2nd ed
Colección:PSCC ebrary eBook Perpetual Titles.
Materias:
Branding (Marketing)
Brand loyalty.
Brand choice.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623523806719
Descripción
Sumario:Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear.
Notas:Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.
Paperback edition 2005.
Descripción Física:1 online resource (256 p.)
Bibliografía:Includes bibliographical references and index.
ISBN:9781784021085
9781283093873
9786613093875
9780749463007

Ejemplares similares