Culture and public relations links and implications
Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the ed...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge
2012.
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| Colección: | Routledge communication series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623522206719 |
| Sumario: | Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the ""corporate cultures"" of business enterprises. Additionally, the volume provides studies on |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (297 p.) |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 9781136514449 9781280665400 9786613642332 9780203149232 9781136514456 |
