Marketing plans how to prepare them, how to use them

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in...

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Detalles Bibliográficos
Autor principal: McDonald, Malcolm (-)
Otros Autores: Wilson, Hugh, 1962-
Formato: Libro electrónico
Idioma:Inglés
Publicado: Chichester, West Sussex, U.K. : Wiley 2011.
Edición:7th ed
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623441506719
Descripción
Sumario:Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and
Notas:Description based upon print version of record.
Descripción Física:1 online resource (591 p.)
Bibliografía:Includes bibliographical references and index.
ISBN:9781119205876
9781283371735
9786613371737
9780470670163