Brand Media Strategy Integrated Communications Planning in the Digital Era
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to gr...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
Palgrave Macmillan US
2014.
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| Edición: | 1st ed. 2014. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623439206719 |
| Sumario: | Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (242 pagess) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781349289325 9780230104747 9781137447708 9781137447715 9781137279569 |
