Co-creating brands brand management from a co-creative perspective
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London, England :
Bloomsbury Business
[2019]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623426106719 |
| Descripción Física: | 1 online resource (337 pages) |
|---|---|
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781472962270 |
