Staying power six enduring principles for managing strategy and innovation in an uncertain world (lessons from Microsoft, Apple, Intel, Google, Toyota and more)
As we move into an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves ""how can we both adapt to rapid changes in technology and markets, and still make enough money to survive - and thrive?"" To pr...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Oxford, England :
Oxford University Press
2010.
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| Edición: | 1st ed |
| Colección: | Clarendon lectures in management studies
Clarendon lectures in management studies. |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009623415806719 |
| Sumario: | As we move into an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves ""how can we both adapt to rapid changes in technology and markets, and still make enough money to survive - and thrive?"" To provide answers to these important and urgent questions, MIT Sloan School of Management Professor Michael Cusumano draws on nearly 30 years of research into the practices of global corporations that have been acknowledged leaders and benchmark setters - and Microsoft, Apple, Intel, Google, and others in software, interne |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (631 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781283848329 9780191641398 9780191641404 |
