Storytelling branding in practice
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do...
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berlin :
Springer-Verlag
c2005.
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| Edición: | 1st ed. 2005. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009460259406719 |
| Sumario: | As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally. |
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| Notas: | Original Danish edition published by Samfundslitteratur, 2003. |
| Descripción Física: | 1 online resource (236 p.) |
| Bibliografía: | Includes bibliogrpahical references (p. 228-230) and index. |
| ISBN: | 9781280716638 9786610716630 9783540271161 |
