A handbook of qualitative methodologies for mass communication research
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge
1991.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009438745506719 |
| Sumario: | This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory. |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (287 p.) |
| Bibliografía: | Includes bibliographical references (p. [232]-259) and indexes. |
| ISBN: | 9781134938247 9781134938254 9781280338199 9780203409800 |
