Strategic advertising management
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Oxford University Press
2023.
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| Edición: | Sixth edition |
| Colección: | Business trove.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009428804206719 |
| Sumario: | The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns. |
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| Descripción Física: | 1 online resource (xxi, 288 p.) : ill |
| Público: | Specialized. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780191968914 9780192572578 |
