Exposer pour exporter culture visuelle et expansion commerciale en Suisse (1908-1939)
In the early 20th Century, exhibitions and international fairs were a favoured field for Swiss businesses that wished to conquer new territories in foreign markets. The way in which Switzerland was represented abroad challenged traditional regional construction by substituting more geometrical lines...
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| Formato: | Libro electrónico |
| Idioma: | Francés |
| Publicado: |
Neuch
Editions Alphil Presses universitaires suisses
2015
Neuchâtel, Switzerland : 2015. |
| Colección: | Collection Histoire (Éditions Alphil)
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009428381806719 |
| Sumario: | In the early 20th Century, exhibitions and international fairs were a favoured field for Swiss businesses that wished to conquer new territories in foreign markets. The way in which Switzerland was represented abroad challenged traditional regional construction by substituting more geometrical lines, thereby replacing the ‘chalet style’. The ‘genesis’ of the Swiss style of exhibition, between commercial expansion and modern architecture, is depicted here beyond that of a purely institutional history, providing a new viewpoint into its economic and artistic aspects. Particular atten-tion is given to the role of certain ‘intermediaries’ in the creation and diffusion of a visual culture to a commercial action. |
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| Descripción Física: | 1 online resource (523 pages) : illustrations Also available in print form |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9782889300488 |
