Customer intimacy analytics leveraging operational data to assess customer knowledge and relationships and to measure their business impact
The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Karlsruhe :
KIT Scientific Publishing
2012
2012 |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009426604006719 |
| Sumario: | The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly \"servitizing\" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions. |
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| Descripción Física: | 1 online resource (356 pages): illustrations Also available in print form |
| Bibliografía: | Includes bibliographical references. |
