Journal of consumer research
Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this...
| Autores Corporativos: | , |
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| Formato: | Revista digital |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Oxford University Press
1974-
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009423691806719 |
| Sumario: | Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values). |
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| Publicado: | Began with Volume 1, number 1 (June 1974) |
| Notas: | Refereed/Peer-reviewed |
| Descripción Física: | 1 online resource (: illustrations |
| Frecuencia de Publicación: | Bimonthly, June 2007- |
| ISSN: | 15375277 |
