Descripción
Publicado:Began with v. 1, issue 1 (1984)
Notas:Some issues also have distinctive title themes.
Refereed/Peer-reviewed
Frecuencia de Publicación:Four no. a year, 1999-
Público:"Academics and professionals active in research in marketing, and those interested in strategic marketing, corporate planning, portfolio analysis, marketing research, and strategic management."
ISSN:18738001