El turisme una eina per dinamitzar l'ocupació i la competitivitat. El repte de les destinacions
The article analyses the current impact of touristic activity on local development policies,trends on holidays consumption and touristic destination tools to adapt to said impacts.Among the different management tools of touristic destinations the author highlights theimportance of: urban planning an...
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| Formato: | Capítulo de libro electrónico |
| Idioma: | Catalán |
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| Acceso en línea: | Accés lliure |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991005632669706719 |
| Sumario: | The article analyses the current impact of touristic activity on local development policies,trends on holidays consumption and touristic destination tools to adapt to said impacts.Among the different management tools of touristic destinations the author highlights theimportance of: urban planning and the quality of environment where the activity takes place,marketing focused on identification and market segmentation, hosting visitors and thecooperation and networking. |
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