Sponsorship for a return on investment
"This text provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, ar...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Butterworth-Heinemann
2007
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| Materias: | |
| Acceso en línea: | to access electronic resource |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004630839706719 |
| Sumario: | "This text provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives." "A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis."--Jacket. |
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| Descripción Física: | xii, 267 pàgines : il·lustracions ; 24 cm |
| Bibliografía: | Referències bibliogràfiques. Índex |
| ISBN: | 9780750668378 9780750686402 |
