Who should care more about ethics, national brands or store brands ? the effect of consumer percived ethicality on brand equity
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| Formato: | Tesis |
| Idioma: | Inglés |
| Publicado: |
2013
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991004322319706719 |
| Notas: | Master of Research in Management Sciences |
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| Descripción Física: | 24 f. ; 30 cm |
