Segmentación de mercados aspectos estratégicos y metodológicos

Bibliographic Details
Main Author: Picón Prado, Eduardo (-)
Other Authors: Varela Mallou, Jesús, Lévy Mangin, Jean-Pierre
Format: Book
Language:Castellano
Published: Madrid [etc.] : Prentice-Hall cop. 2004
Subjects:
See on Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991002143899706719
Description
Physical Description:XIV, 150 p.; 23 cm
Bibliography:Bibliografia. Índex
ISBN:9788420543239