Branded entertainment product placement & brand strategy in the entertainment business
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Publicado: |
London and Philadelphia :
Kogan Page
2009
|
| Edición: | 1st paperback ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991001698019706719 |
| Notas: | Índex |
|---|---|
| Descripción Física: | IX, 266 p. : il. : 24 cm |
| ISBN: | 9780749453374 |
