Total relationship marketing : from the 4Ps -product, price, promotion, place- of traditional marketing management to the 30Rs -the thirty relationships- of the new marketingparadigm
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| Formato: | Libro |
| Idioma: | Inglés |
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Oxford :
Butterworth Heinemann
cop. 1999
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| Colección: | Marketing (Butterworth Heinemann)
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991001506369706719 |
| Notas: | En portada: Published in association with the Chatered Institute of Marketing Índex p. 275-281 |
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| Descripción Física: | X, 281 p. ; 25 cm |
| Bibliografía: | Bibliografia |
| ISBN: | 9780750644631 |
