ecological validity virtual reality 2 Approach-Avoidance Task (AAT) 1 Cabernet Sauvignon 1 Cochran's Q test 1 EsSense profile® 1 Neurosciences 1 Psychology 1 RPPG and PPG heart rate 1 Science: general issues 1 acceptability 1 alternative protein source 1 approach-avoidance 1 arousal 1 augmented reality 1 beef 1 beer consumption 1 beer styles 1 biometrics 1 branding 1 check-all-that-apply 1 chocolate 1 chocolate products 1 conscious 1 consumer 1 context 1 correspondence analysis 1 emojis 1 emotions 1 energy drinks 1