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Mostrando 1 - 16 Resultados de 16 Para Buscar 'MIT Sloan Management Review', tiempo de consulta: 0.04s Limitar resultados
  1. 1
    The end of averages for marketing budgets
    Publicado 2023
    “…MIT Sloan Management Review…”
    Libro electrónico
  2. 2
    The power of consumer stories in digital marketing : new research finds that sharing consumers' positive stories about a brand can be a highly effective online marketing strategy
    Publicado 2017
    “…MIT Sloan Management Review…”
    Libro electrónico
  3. 3
    Mastering the market intelligence challenge : to thrive in rapidly changing economies in regions such as Asia and Africa, multinationals need to take new approaches to gathering and using market intelligence
    Publicado 2017
    “…MIT Sloan Management Review…”
    Libro electrónico
  4. 4
    The metrics that marketers muddle
    Publicado 2016
    “…MIT Sloan Management Review…”
    Libro electrónico
  5. 5
    The gap between the vision for marketing and reality : a brief dicussion of the results of the IBM 2011 Global CMO study and what it reveals about how far marketing has come and where there's room for growth
    Publicado 2012
    “…MIT Sloan Management Review…”
    Libro electrónico
  6. 6
    10 principles of modern marketing : to be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches
    Publicado 2019
    “…MIT Sloan Management Review…”
    Libro electrónico
  7. 7
    How to launch products in uncertain markets : In volatile times, uncertainty can be turned into a competitive advantage
    Publicado 2018
    “…MIT Sloan Management Review…”
    Libro electrónico
  8. 8
    The new frontier of price optimization
    Publicado 2017
    “…MIT Sloan Management Review…”
    Libro electrónico
  9. 9
    The power of product recommendation networks : new research on the structure of product recommendation networks reveals how demand flows among products, and that has important implications for marketers
    Publicado 2017
    “…MIT Sloan Management Review…”
    Libro electrónico
  10. 10
    The myth of the mainstream
    Publicado 2023
    “…MIT Sloan Management Review…”
    Libro electrónico
  11. 11
    Manage your customer portfolio for maximum lifetime value : how converting customers to closer relationships, leveraging them, and defending them can drive future revenue and lower costs
    Publicado 2022
    “…MIT Sloan Management Review…”
    Libro electrónico
  12. 12
    Smart product breakthroughs depend on customer control
    Publicado 2023
    “…MIT Sloan Management Review…”
    Libro electrónico
  13. 13
    The limits of neuroscience in business : before investing in products or services that claim to provide business insights based on brain research, managers should understand several key issues with neuroscientific solutions
    Publicado 2022
    “…MIT Sloan Management Review…”
    Libro electrónico
  14. 14
    Design your marketing organization to fit your company's growth stage : an early-stage company requires a different organizational structure than a mature one : marketing leaders must adapt their teams and strategies accordingly
    Publicado 2023
    “…MIT Sloan Management Review…”
    Libro electrónico
  15. 15
    Pair people and AI for better product demand forecasting : a new framework helps leaders orchestrate human and AI agents to accurately forecast product demand
    Publicado 2024
    “…MIT Sloan Management Review…”
    Libro electrónico
  16. 16
    Firing the right customers is good business : not every customer is an asset to your company, but determining who to cull, and how, can be a challenge
    Publicado 2024
    “…MIT Sloan Management Review…”
    Libro electrónico
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