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  1. 1
    Antecedents and moderators of consumer ethnocentrism and the effect of source country characteristics on consumers' attitudes toward purchasing imported product categories
    por Shin, Jeongshin
    Publicado 1996
    Tesis
  2. 2
    Made in the USA : does it still matter?
    por Brinker, Kaye
    Publicado 1992
    Libro
  3. 3
    An experiment on the salience of country-of-origin in the era of global brands
    por Tse, David K.
    Publicado 1993
    Libro
  4. 4
    Facets of country of origin image : an empirical assessment
    por Parameswaran, Ravi
    Publicado 1994
    Libro
  5. 5
    What makes consumers pay more for national brands than for store brands : image or quality?
    por Sethuraman, Raj
    Publicado 2000
    Libro
  6. 6
    Effects of country-of-origin and product-attribute information on product evaluation : an information processing perspective
    por Hong, Sung-Tai
    Publicado 1989
    Libro
  7. 7
    Matching product catgeory [i.e. category] and country image perceptions : a framework for managing country-of-origin effects
    por Roth, Martin S.
    Publicado 1992
    Libro
  8. 8
    Are foreign products seen as national stereotypes? : a survey of attitudes in college students
    por Reierson, Curtis
    Publicado 1996
    Libro
  9. 9
    A comparative made-in product image survey among Japanese businessmen
    por Nagashima, Akira
    Publicado 1977
    Libro
  10. 10
    Ethnocentric tendencies, marketing strategy and import purchase behaviour
    por Herche, Joel
    Publicado 1994
    Libro
  11. 11
    Export and reverse investment : strategic implications for newly industrialized countries
    por Chao, Paul
    Publicado 1989
    Libro
  12. 12
    Effects of consumer preferences for foreign sourced products
    por Cordell, Victor V.
    Publicado 1992
    Libro
  13. 13
    A method for modelling consumer perceptions of country of origin
    por Hooley, Graham J.
    Publicado 1988
    Libro
  14. 14
    Evaluating the effect of country of origin and the Made in the USA campaign : a conjoint approach
    por Ettenson, Richard
    Publicado 1988
    Libro
  15. 15
    Effects of individual and product-specific variables on utilising country of origin as a product quality cue
    por Eroglu, Sevgin A.
    Publicado 1987
    Libro
  16. 16
    Bias phenomena attendant to the marketing of foreign goods in the U.S
    por Schooling, William, Sir
    Publicado 1971
    Libro
  17. 17
    Measuring a multi-dimensional construct : country image
    por Martin, Ingrid M.
    Publicado 1993
    Libro
  18. 18
    International product positioning
    por Johansson, Johny K.
    Publicado 1985
    Libro
  19. 19
    Multinational production : effect on brand value
    por Johansson, Johny K.
    Publicado 1986
    Libro
  20. 20
    Consumer attitudes toward products of foreign origin : do they vary across product classes?
    por Kaynak, Erdener
    Publicado 1983
    Libro
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