Hoffmann Boris 1 Comparison 1 Consumer satisfaction 1 Customer loyalty 1 Evans 1 German 1 German Romanticism 1 Heine 1 Jena School 1 Kundenbindungsprogramme 1 Literature & literary studies 1 Loyalty 1 Multi 1 Multi-Partner-Program 1 Novalis 1 Paternak 1 Programs 1 Retail trade 1 Retailing 1 Romaine 1 Romanticism 1 Schemes 1 Stand 1 Stand-alone-Program 1 Tradition 1 alone 1 loyalty Schemes 1 partner 1