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  1. 1
    The value of image in retailing : a study of department stores and food retailers
    por Brooks, Janice Michelle
    Publicado 1996
    Tesis
  2. 2
    Marketing scales handbook : a compilation of multi-item measures
    por Bruner, Gordon, C., 1954-
    Publicado 1992
    Libro
  3. 3
    Consumer perceived unfairness : conceptual framework, scale development and empirical tests
    por Hayes, Linda A.
    Publicado 1992
    Tesis
  4. 4
    Measurement of consumer susceptibility to interpersonal influence
    por Bearden, William O., 1945-
    Publicado 1989
    Libro
  5. 5
    E-commerce consumer percpetions regarding on-line shopping : an empirical examination
    por Schimmel, Kurt
    Publicado 2002
    Libro
  6. 6
    On-line waiting : the role of download time and other important predictors on attitude toward E-retailers
    por Rose, Gregory M.
    Publicado 2005
    Libro
  7. 7
    Deception in advertising : a conceptual approach
    por Gardner, David M.
    Publicado 1975
    Libro
  8. 8
    A reaction profile for TV commercials
    por Wells, William, 1926-
    Publicado 1971
    Libro
  9. 9
    The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
    por Grewal, Dhruv
    Publicado 1996
    Libro
  10. 10
    Retail image dimensions : an empirical analysis
    por Palmer, Arthur Mohler
    Publicado 1987
    Tesis
  11. 11
    What makes consumers pay more for national brands than for store brands : image or quality?
    por Sethuraman, Raj
    Publicado 2000
    Libro
  12. 12
    Consumer attitude and behavior
    por Litvin, Stephen W.
    Publicado 2001
    Libro
  13. 13
    Aggregate department store images : social and experiential factors
    por Wyckham, Robert George
    Publicado 1997
    Tesis
  14. 14
    A crosscultural investigation of the relatioship between values and attitudes: a marketing perspective
    por Rustogi, Hemant
    Publicado 1996
    Tesis
  15. 15
    Positive-negative response effects in consumers' evaluations of retail stores : ambivalence, asymmetry, acquiescence and double halos
    por Johnson, Mark Steven
    Publicado 1996
    Tesis
  16. 16
    A Q-analysis of values and attitudes toward advertising
    por Larkin, Ernest F.
    Publicado 1971
    Libro
  17. 17
    Are foreign products seen as national stereotypes? : a survey of attitudes in college students
    por Reierson, Curtis
    Publicado 1996
    Libro
  18. 18
    Ethnocentric tendencies, marketing strategy and import purchase behaviour
    por Herche, Joel
    Publicado 1994
    Libro
  19. 19
    Attitudes toward marketing practices : the effects of ethnic identification
    por Webster, Cynthia
    Publicado 1991
    Libro
  20. 20
    Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
    por Bearden, William O., 1945-
    Publicado 1998
    Libro
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