Mostrando 1 - 20 Resultados de 121 Para Buscar '"branding"', tiempo de consulta: 0.05s Limitar resultados
  1. 1
    Brand Storming : Managing Brands in the Era of Complexity
    por Fioroni, Michele
    Publicado 2009
    “… to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle…”
    Conectar con la versión electrónica
    Libro electrónico
  2. 2
    Brand Avatar : Translating Virtual World Branding into Real World Success
    por Mesa, Alycia de
    Publicado 2009
    “…, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual…”
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    Libro electrónico
  3. 3
    Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
    por Govers, Robert
    Publicado 2009
    “…The topic of place branding is moving from infancy to adolescence. Many cities, and nations have…”
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    Libro electrónico
  4. 4
    The Economy of Brands
    por Lindemann, Jan
    Publicado 2010
    “…In many businesses brands account for the majority of shareholder value. It is crucial…”
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    Libro electrónico
  5. 5
    Football Brands
    por Bridgewater, Sue
    Publicado 2010
    “…The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty…”
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    Libro electrónico
  6. 6
    Brands & Gaming : The Computer Gaming Phenomenon and its Impact on Brands and Businesses
    por Nichols, David
    Publicado 2006
    “… in sociability and interactivity are also transforming the industry. This is the first major study of brands…”
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    Libro electrónico
  7. 7
    City Branding : Theory and Cases
    Publicado 2011
    “…The practice of city branding is being adopted by increasing numbers of city authorities around…”
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    Libro electrónico
  8. 8
    Personal Brands : Manage Your Life with Talent and Turn it into a Unique Experience
    por Blanco, Roberto Álvarez del
    Publicado 2010
    “…The personal brand, like commercial brands, can become a means of affirming identity, highlighting…”
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    Libro electrónico
  9. 9
    Brand Champions : How Superheroes Bring Brands to Life
    por Buckingham, Ian P.
    Publicado 2011
    “… and sustain brands and bring them to life through their everyday performance. Critical enough to remain…”
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    Libro electrónico
  10. 10
    Brand Choice : Revealing Customers’ Unconscious-Automatic and Strategic Thinking Processes
    por Trappey, Randolph J.
    Publicado 2005
    “…Customers use mental short cuts and they get into ruts when making product and brand choices. Brand…”
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    Libro electrónico
  11. 11
    Brand Engagement : How Employees Make or Break Brands
    por Buckingham, Ian P.
    Publicado 2008
    “… and case studies, line managers are identified as the critical community in the war between brands…”
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    Libro electrónico
  12. 12
    Wine Brands : Success Strategies for New Markets, New Consumers and New Trends
    por Resnick, Evelyne
    Publicado 2008
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    Libro electrónico
  13. 13
    The Brand Glossary
    Publicado 2007
    “…Branding is a vital management function, yet brand language is varied, misunderstood and often…”
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    Libro electrónico
  14. 14
    Brand Revolution : Rethinking Brand Identity
    por Sicard, Marie-Claude
    Publicado 2013
    “…Brand Revolution offers a radical new approach to brand management. With big brand case studies…”
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    Libro electrónico
  15. 15
    Brand Aesthetics
    por Mazzalovo, Gérald
    Publicado 2012
    “…Explores the growing importance of aesthetic factors in the success of brands and the reluctance…”
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    Libro electrónico
  16. 16
    Hit Brands : How Music Builds Value for the World’s Smartest Brands
    por Jackson, Daniel M.
    Publicado 2013
    “…Companies and agencies spend vast amounts of money to advertise and brand products and music has…”
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    Libro electrónico
  17. 17
    Brand Breakout : How Emerging Market Brands Will Go Global
    por Kumar, Nirmalya
    Publicado 2013
    “…Written by the world's leading thinkers on brand strategy, this book looks at what Asian…”
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    Libro electrónico
  18. 18
    Lifestyle Brands : A Guide to Aspirational Marketing
    por Saviolo, Stefania
    Publicado 2013
    “…What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what…”
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    Libro electrónico
  19. 19
    Brand Romance : Using the Power of High Design to Build a Lifelong Relationship with Your Audience
    por Kusume, Yasushi
    Publicado 2013
    “…For brands to succeed in a competitive environment they need to build a 'loving' relationship…”
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    Libro electrónico
  20. 20
    From Chinese Brand Culture to Global Brands : Insights from aesthetics, fashion, and history
    por Zhiyan, Wu
    Publicado 2013
    “…From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective…”
    Conectar con la versión electrónica
    Libro electrónico
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